September 17, 2026

OLYMP Signature: premium range makes its debut at KaDeWe

With its exclusive OLYMP Signature range, OLYMP Bezner KG (based in Bietigheim-Bissingen, Ludwigsburg district, Baden-Württemberg, Germany) has been successfully established in the premium segment of high-end menswear for many years now. OLYMP Signature is now being showcased via curated ranges and dedicated brand spaces in the renowned department stores KaDeWe, Alsterhaus and Oberpollinger. It is also celebrating its debut at KaDeWe. In doing so, OLYMP is further expanding the visibility of its premium line.

OLYMP Signature combines outstanding materials with precise workmanship and a keen eye for every detail. High-quality two-ply fabrics, the finest handmade lap seams, removable collar stiffeners and mother-of-pearl buttons sewn on with a thread shank in Neapolitan tradition are all hallmarks of the highest quality workmanship. Added to this is a meticulous individual sizing system, in which each shirt size is developed individually. This results in a fit that almost feels like it were made to measure. OLYMP Signature shirts thus combine exceptional comfort with timeless elegance and a distinctive style.

Heiko Ihben, OLYMP Managing Director for Brand, Product & Human Resources, explains: “OLYMP Signature stands for the very highest quality, precision craftsmanship and a special attention to detail. It is precisely this standard that requires an environment in which the product, the brand and the presentation are all shown to their best advantage. With our display areas at KaDeWe, Alsterhaus and Oberpollinger, we are boosting the visibility of OLYMP Signature at three outstanding locations and providing OLYMP Signature with a stage where the materials, workmanship and distinctive signature of the collection can be experienced first-hand. The fact that we are now represented in all three of the KaDeWe Group’s department stores for the first time is a significant step for us in the further development of OLYMP Signature.”

In coming weeks, OLYMP Signature will be showcased with a curated range in dedicated pop-up spaces: at the Alsterhaus in Hamburg from 14 September to 10 October 2026, at KaDeWe in Berlin from 28 September to 30 October 2026, and finally at the Oberpollinger in Munich from 9 November to 3 January 2027. The prominent pop-up spaces will be accompanied by targeted promotional activities such as newsletters, digital information channels and coffee bars. At the Alsterhaus, the look will be complemented by attractively designed shop windows as well.

Today, the OLYMP Signature range extends far beyond classic business shirts and includes high-quality linen and jersey shirts, overshirts, fine knitwear, as well as polo shirts and T-shirts. A selection of accessories such as ties, bow ties and pocket squares round off the collection, consistently developing OLYMP Signature into a modern, premium range for sophisticated office wear.

CONTACT: Marc Fritz | +49 7142 592-170 | [email protected] | www.olymp.com