September 28, 2026

OLYMP launches international loyalty programme for its brand fans

OLYMP Bezner KG, based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany), has introduced a new rewards programme. The OLYMP Insider Programme is designed to strengthen customer loyalty, more closely link the brand experience in physical stores and the proprietary online shop across all channels and countries, and permanently consolidate the relationship with its brand fans at every point of contact.

Brand fans from Germany, Austria, Switzerland, Belgium, the Netherlands, Luxembourg, France and Italy can take part in the new OLYMP Insider Programme free of charge. In order to participate, customers must have a personal account to which bonus and status points are credited for all purchases at an OLYMP brand store or in the OLYMP online shop at olymp.com. While bonus points have an immediate impact on the amount of the annual loyalty bonus, status points determine which of the three status levels – Insider, Silver or Gold – a member is assigned to. With each status level achieved, participants benefit from further perks, including a one-off welcome bonus, early access to selected promotions, special surprises, and invitations to exclusive events. In this way, the OLYMP Insider Programme combines easily understandable monetary value with emo-tional and service-oriented benefits.

Peter Hoever, OLYMP’s Managing Director for Sales, says: “Particularly in times when AI agents are increas-ingly taking over individual steps of the purchasing process independently, and customer relationships are becoming ever more anonymous as a result, personal connection, direct engagement and trust in a reliable brand are becoming increasingly important. With our differentiated value proposition, we reward brand loyalty beyond the many product benefits. In this way, we are enhancing individual customer value, increasing satisfaction, encouraging repeat purchases and systematically and sustainably fostering loyalty to OLYMP”.

Looking ahead, another key focus of the new OLYMP Insider Programme is intended to be a transparent value exchange between OLYMP and its brand fans. In future, participants will be able to voluntarily provide details of their interests and preferences and, in return, receive content, services and exclusive benefits that best match their preferences. In this way, communication can be tailored to be more personalised and relevant to individual customers and their specific needs.

Implementation of the OLYMP Insider Programme is based on the introduction of the Loyalty Cloud from Salesforce, the world’s leading CRM provider, which is headquartered in San Francisco. The programme was designed and implemented by DIA Digital Consulting GmbH in Wetzlar (Hesse), one of the leading consultancy and service providers specialising in Salesforce integration and customer experience (CX). The aim was to establish a scalable system architecture that reliably links individual customer interests and information from instore and digital processes with a meaningful points and status system. The new rewards programme builds on the Customer Relationship Management (CRM) strategy, which encompasses all the systems and technol-ogies in use, including the Salesforce Service Cloud and Marketing Cloud.

OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany. In addition, its high-quality clothing range is marketed in more than 40 export countries worldwide. OLYMP products are primarily distributed via specialist clothing retailers. As part of its own retail strategy, which plays a key role in expanding the brand’s presence, OLYMP is pursuing a cautious expansion policy. Its own retail activities include more than 50 brick-and-mortar OLYMP stores in Germany and Austria, and the OLYMP online shop.

CONTACT: Marc Fritz | +49 7142 592-170 | [email protected] | www.olymp.com