May 23, 2024

OLYMP and HB Ludwigsburg Form a Masterful Team

OLYMP Bezner KG in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) and HB Bietigheim/Ludwigsburg e. V. (HBL) are continuing their literally masterful cooperation in the 2024/2025 season. The German market leader for men's shirts and the German champion in women's handball are thus aiming for further titles at national and international level.

The reigning five-time German champions and five-time German Super Cup winners, three-time German Cup winners and 2022 European Cup champions HB Ludwigsburg, under which the professional division of the former SG BBM Bietigheim Frauen has been operating since its relocation from Bietigheim-Bissingen to Ludwigsburg in summer 2024, has long since arrived in the handball Olympics. By becoming the first German team ever to reach the Champions League Final Four 2024, the team led by head coach Jakob Vestergaard has achieved a unique and historic feat and, by winning the silver medal, has also secured the title of the second-best women's handball team in Europe.

Eberhard Bezner, co-owner of OLYMP Bezner KG and longstanding and passionate main sponsor of women's handball in his home town of Bietigheim-Bissingen, says: ‘When we set ourselves the bold and distant goal in 2015 of striving for national and international titles in women's handball in the future, nobody could have imagined the steep road to success we would take together. Our ambitions remain high. This applies to both the German Women's Handball League and the European Champions League. I am delighted to be able to continue supporting this outstanding women's handball team in this endeavour.’

Christian Köhle, Chairman of the Board of HB Bietigheim/Ludwigsburg e. V., added: ‘It is an enrichment for any city to be home to such a high-calibre top team. As an international figurehead for German women's handball, the HBL professional team will make the city of Ludwigsburg better known far beyond the country's borders. In this respect, we consider ourselves fortunate to be home to such a strong team and to have equally strong partners at our side in the Bezner family and the OLYMP brand.

The professional women's handball team, which has been supported by OLYMP as its main sponsor for many years, has already made handball history several times in its young club history. These include winning the first international cup in the European Handball Federation (EHF) in 2022, five German championships in the Handball Bundesliga Frauen (HBF) in 2017, 2019, 2022, 2023 and 2024, three German Cup victories (HBF) in 2021, 2022 and 2023 and five German Supercup victories in 2017, 2019, 2021, 2022 and 2023 (HBF).

The fashion brand OLYMP, which specialises in shirts, knitwear and accessories, and the current HB Bietigheim/Ludwigsburg e. V. have maintained a continuous and active sports partnership since 2005. The commitment of OLYMP, a family-owned company with a passion for handball, ranges from the effective advertising placement of the OLYMP brand logo on the jerseys to hall advertising and adverts in local and regional sports and club publications to support for comprehensive public relations work. Furthermore, all players and officials are equipped with high-quality OLYMP clothing products as international brand ambassadors.