Company Strategy
Purpose
Our business is redefining business fashion.
Our goal is to redefine the business fashion industry with innovative and more sustainable products. We offer a wide range from shirts to smart total looks, always confident and stylish. We focus on environmentally friendly materials and processes to offer our customers a more sustainable alternative to conventionally produced clothing. We design and produce our products with great care. This guarantees their high quality and durability. We strive to offer added value not only to our customers, but also to the environment and are actively committed to a better future.
Vision
We Become One of the Five Leading Brands for Smart Menswear in Europe.
Mission
We inspire our customers with quality, innovation and sustainability.
We stand for outstanding product performance, creativity and responsible, value-oriented action. We are actively committed to the world in which we live and are leading our family business successfully into the future.
OLYMP reloaded
We are continuing our growth and success story
Our drive is to redefine business fashion. Our vision: to become one of the five leading brands for smart menswear in Europe.
To achieve this, we have revised our strategy: OLYMP RELOADED. How can we realise this goal and make ourselves less dependent on market conditions? By placing the end consumer at the centre of our actions and continuously strengthening our brand desirability. Both aspects influence all our measures.
The Cornerstones
Brand desirability
We increase the awareness, attractiveness and visibility of our brand. Through a uniform brand experience across all channels and a target group-orientated approach.
Customer Centricity
We tailor our offering to the needs of our customers. In this way, we inspire existing customers and attract new target groups.
Our Company Goals
We continue to strive for more environmentally friendly solutions in our products, more transparency in the supply chain and consistent compliance with high social standards. Our aim is to become a little better every day and implement all new findings immediately.
Digital transformation forms the basis for speed, growth and our future competitiveness. From product development to digital showrooms and the digital supply chain. We rely on AI technology where we can benefit from efficiency advantages or gain creativity.
We are intensifying our cooperation with national and international trading partners and continuing to expand our leading market position - in particular by tapping into new growth areas in Germany and other European countries.
When developing collections, designing advertising measures or creating content, we are focussing even more precisely on the needs and expectations of our target groups. In doing so, we want to continuously inspire existing brand fans, win new ones and build long-term and stable customer relationships.
Our omnichannel strategy helps us to expand our independence and control over brand, product, price and image. At the same time, we value our sustainable and profitable wholesale partnerships and want to strengthen them.
New ways of working and changing dress codes are changing classic business and office fashion. We are consistently developing our product portfolio accordingly. From shirts to smart complete outfits, from product specialists to sought-after lifestyle brands.
A functioning team and smooth collaboration are the basis of every success. This is possible with the right mindset. Everyone at OLYMP is united by the team spirit, and together we are guided by five basic values that count for us all: Courage, trust, enthusiasm, responsibility and openness.
)
