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Company Sportsponsoring
OLYMP and HB Bietigheim/Ludwigsburg keep winning together
The collaboration between OLYMP Bezner KG, Germany’s leading men’s shirt brand, and HB Bietigheim/Ludwigsburg continues for the 2024/2025 season. With this ongoing partnership, both the renowned fashion company and the reigning German women’s handball champions set their sights on further national and international titles. The HB Bietigheim/Ludwigsburg team has already cemented its place in the handball elite, making history as the first German team to reach the Champions League Final Four in 2024 and securing the silver medal as the second-best women’s handball team in Europe.
HB Bietigheim/Ludwigsburg – Major Achievements
- 5× German Champions (2017, 2019, 2022, 2023, 2024)
- 4× German Cup Winners (2021, 2022, 2023, 2025)
- 6× German Supercup Winners (2017, 2019, 2021, 2022, 2023, 2024)
- EHF European League Champions (2022)
- EHF Champions League Finalists (2024)
Notable Record: 89 consecutive wins across all competitions.
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Eberhard Bezner, co-owner of OLYMP and long-standing main sponsor of women’s handball in Bietigheim-Bissingen, reflects on the journey:
“When we set our ambitious goal in 2015 to achieve national and international success in women’s handball, no one could have predicted the remarkable trajectory we would take together. Our ambitions remain high, both in the German Handball Bundesliga and the European Champions League. I am proud to continue supporting this outstanding team.”
A Partnership Built on Success and Commitment
Since 2005, OLYMP has been a dedicated main sponsor of the HB Bietigheim/Ludwigsburg professional team, supporting their rise to the top of European handball. With five German championship titles, three national cup victories, and a European Cup win in 2022, the team has consistently made history. OLYMP’s involvement goes beyond financial support—the company integrates its brand with the club through jersey sponsorships, arena advertising, and public relations efforts. Additionally, players and officials represent OLYMP internationally, outfitted in the brand’s high-quality menswear and accessories.
This continued partnership reflects OLYMP’s commitment to excellence—both in fashion and in the world of sports.
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