)
Brand Brand Communication
At OLYMP, we work with men who make a difference in their world. They have earned their place in pop culture, in sport or through their social and ecological commitment. These impressive personalities embody the spirit of OLYMP: passion, determination and authenticity. They include film star Gerard Butler, professional sailor Boris Herrmann, musician Bausa and football legend Kevin Kuranyi among others.
Boris Herrmann
Boris Herrmann, multi-award-winning circumnavigator and the first German participant in the world's toughest single-handed regatta, the Vendée Globe, has a clear sustainability message. As a testimonial and brand partner, the professional yachtsman carries our sustainability mission out into the world. Our joint ‘All Nature’ collection made of 100% natural materials from renewable raw materials marked the start of our long-term cooperation.
Gerard Butler
My Style. My Statement. Gerard Butler’s choice.
Gerard Butler has been the brand ambassador and campaign face of OLYMP since 2017. The Hollywood star has style and humour, he is an authentic character who is known all over the world. Gerard Butler represents our brand and its values on a large scale in numerous print titles as well as digitally and in retail.
BAUSA
Bietigheim is not only the shirt capital, but also the epicentre of German hip-hop. The cooperation with one of the best-known representatives of the genre brings our brand to the attention of a younger target group. We provide outfits in BAUSA videos that have been seen millions of times and sponsor BAUSA's open air in Bietigheim, including an OLYMP pop-up store, our own festival shirt and an after-show party. Together we have developed a complete BAUSA X OLYMP collection. Goodie: the BAUSA 3D character as NFT.
Kevin Kurányi
We have brought former professional footballer and ex-VfB star Kevin Kurányi onto the team as a testimonial for a limited-edition polo shirt fan edition for the 2024 European Championship. The perfect match for us: Kevin Kuranyi was runner-up in the European Championships with the German senior national team and started his long professional career at VfB Stuttgart, for whom we have been a club partner and shirt supplier since 2018.
)
